I just read this and wondered if anyone else have heard of these phrases:
HEIDI's: Highly Educated Independent Degree-owning Individuals
TIFs: Technology Involved Females
I read about them in the context of a growing consumer group to consider in future marketing trends. I don't know if they describe who I am (they just might) but would it be too much to ask that this doesn't just mean making gadgets pink? Designing for the female consumer is not about making things pink, reminding us about our periods, or helping us find/catch/keep a guy.
It means making things follow form and function, but not to the point of dumbing it down. It's about personalization, because no one hates being pigeonholed more than we do. And don't forget to enable communication. We may make you want to pull your hair out sometimes but hey, at least we talk!
Ooh, and if whatever it is could have some sort of GPRS locator for Jake Gyllenhaal's whereabouts that would be sweet, mmmkaythanxmwah!